Strong demand for global flavors and increasing interest in authentic hot spices are two examples of seasonings trends in the U.S. America consumers are increasingly becoming more adventurous and willing to taste different flavors. These trends are forecasted to continue into the future as there is renewed interest in ethnic cuisines.
1. Strong Demand for Global Flavors
- The desire for authenticity and piquancy is accelerating the development of regionally specific seasonings to add more flavors to traditional meals. Exploring new test territories has resulted in new seasoning blends that combine lesser-known ingredients.
- Mark Zoske, founder and CEO of SaltWorks — “a supplier of traditional, flavored, and smoked natural salts says, the demand for global flavors is expanding rapidly since many consumers are not dining away from home as much anymore, they are craving those big, bold flavors and spices reminiscent of restaurant-quality food.”
- “Shannon Cushen, director of marketing at Fuchs North America, a supplier of premium custom seasoning blends” agrees that millennials, who constantly pursue foods and flavors from other parts of the world are driving this trend.
- Numerous companies across North America are launching new seasonings; for example, Trader Joe’s has a new ‘fresh Harissa Flavored Chicken Thighs’ that consumers can roast or grill.
- In 2019, Gardein debuted ‘frozen Spicy Gochujang Style Chick’n Wings’ seasoned with pea and wheat protein blend.
2. Hot Spices Seasonings on the Rise
- Eastern Mediterranean and North African spice blends are rousing more interest in the U.S. and the world at large. Consumers are increasingly showing interest in spice blends containing ingredients native to Middle East or Eastern Mediterranean, such as coriander, turmeric, and warm brown spices.
- According to Mizkan, a premium manufacturer of condiments, za’atar and zhug from East Mediterranean and shatta’ from Middle East are some examples of blends expected to standout due to their flavor profiles that pack a punch. Zhug resembles chimichurri sauce but uses different ingredients, including “spicy chiles, onion, garlic, cilantro, and parsley,” while shatta combines “parsley, cilantro, red jalapeño puree, and tomatoes.”
- The growing acceptance of exotic seasonings like Ethiopia’s berbere and North Africa’s harissa have encouraged the development of new blends, including McCormick’s suya spice blend, which is native to Nigeria and combines “cayenne, crushed ground peanuts, garlic, ginger, and a little onion.”
- With more blends coming to market, U.S. consumers are expected to try to explore more adventurous seasonings combining these exotic flavors with mainstream seasonings. For example, consumers can add Asian seasonings to conventional Southern U.S. barbecue flavoring.
- Overall, American consumers are showing more interest in spicy seasonings and are constantly looking for new spice blends.