Industry Insights & Trends

U.S. Seasonings Trends


Strong demand for global flavors and increasing interest in authentic hot spices are two examples of seasonings trends in the U.S. America consumers are increasingly becoming more adventurous and willing to taste different flavors. These trends are forecasted to continue into the future as there is renewed interest in ethnic cuisines.

1. Strong Demand for Global Flavors

2. Hot Spices Seasonings on the Rise

  • Eastern Mediterranean and North African spice blends are rousing more interest in the U.S. and the world at large. Consumers are increasingly showing interest in spice blends containing ingredients native to Middle East or Eastern Mediterranean, such as coriander, turmeric, and warm brown spices.
  • According to Mizkan, a premium manufacturer of condiments, za’atar and zhug from East Mediterranean and shatta’ from Middle East are some examples of blends expected to standout due to their flavor profiles that pack a punch. Zhug resembles chimichurri sauce but uses different ingredients, including “spicy chiles, onion, garlic, cilantro, and parsley,” while shatta combines “parsley, cilantro, red jalapeño puree, and tomatoes.”
  • The growing acceptance of exotic seasonings like Ethiopia’s berbere and North Africa’s harissa have encouraged the development of new blends, including McCormick’s suya spice blend, which is native to Nigeria and combines “cayenne, crushed ground peanuts, garlic, ginger, and a little onion.”
  • With more blends coming to market, U.S. consumers are expected to try to explore more adventurous seasonings combining these exotic flavors with mainstream seasonings. For example, consumers can add Asian seasonings to conventional Southern U.S. barbecue flavoring.
  • Overall, American consumers are showing more interest in spicy seasonings and are constantly looking for new spice blends.
Glenn is the Lead Operations Research Analyst at Simple Manifestation with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

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