Industry Insights & Trends

U.S. Mobile Gaming Trends


In the wake of the COVID-19 pandemic, mobile gaming has surged in the U.S., as more people seek alternative forms of entertainment while indoors. According to more recent statistics, mobile gaming data has increased, game downloads on iOS and Android platforms have risen, and gaming traffic climbed. The next sections uncover more insights and details about mobile gaming.

1.) Insights into the Trends in Mobile Gaming Adoption and Usage in the U.S.

2.) Profiles of the Heaviest Mobile Gamers in the U.S.

  • According to the recent statistics on mobile gaming released by Newzoo and Google Play:
  • 49% of mobile gamers are women, implying that 51% are men.
  • 8% of mobile gamers are aged 13 – 17.
  • 14% of mobile gamers are aged 18 – 24.
  • 21% of mobile gamers are aged 25 – 34.
  • 19% of mobile gamers are aged 34 – 44.
  • 15% of mobile gamers are aged 45 – 54.
  • 23% of mobile gamers are over 55 years.
  • Recent and comprehensive statistics on mobile gamers’ household income dates back to 2017, and the breakdown is as follows as per data provided by Tapjoy.
  • Approximately 17% of gamers earn over $100,000.
  • An estimated 15% of gamers earn from $75,000 — $99,999.
  • 22% of gamers earn from $50,000 — $74,999.
  • 0.1% of U.S. video gamers did not attend school.
  • 13.7% of U.S. video gamers graduated from high school.
  • 9.7% of U.S. video gamers have one year in college.
  • 19.1% of U.S. video gamers have two years in college.
  • 9.5% of U.S. video gamers have three years in college.
  • 36.7% of U.S. video gamers graduated from college.
  • 2.9% of U.S. video gamers completed some graduate school
  • 8.3% of U.S. video gamers completed graduate school.
  • Modern mobile game users are predominantly female, highly engaged, and follow app usage patterns daily or weekly.
  • These users prefer three mobile game genres, namely puzzles, role-playing, and strategy games.
  • Today’s mobile gamers use several gaming apps with multiple IPs.
  • Mobile game players prefer opt-in rewarded advertising, versus traditional interstitial formats.
  • Importantly, today’s gamers prefer “mobile games over social media apps.”

3.) U.S. Product Launches in Mobile Gaming that Encourages Touchless Experience

Glenn is the Lead Operations Research Analyst at Simple Manifestation with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

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