TRENDS IN THE EDUCATION TECHNOLOGY MARKET

TRENDS IN THE EDUCATION TECHNOLOGY MARKET

Trends in the education technology market include the high interest of investors in online learning, emerging technologies, the rise of game-based learning, and collaborative learning.

1. High Interest in Online Learning

  • According to an analysis done by Toptal, “online learning is experiencing a renaissance”. There has been a lot of investment in online learning for higher education and corporate learning.
  • According to Toptal, “recent fundraising from Outlier, MasterClass, Osmosis, Coursera, and Degreed demonstrates a high interest in online learning from investors.”
  • There has also been acquisitions in the K-12 online education providers. In January, Galvanize, a boot camp for coding was acquired by K12, Inc.Edgenuity which is also a major player in the digital education space, made three acquisitions in 2019.
  • Nonprofit players including Western Governors and Southern New Hampshire University are also taking shares in the online higher education market.
  • According to Forbes, the COVID-19 pandemic and the worldwide measures that were taken by governments prove “how viable the online learning experience is and can be”.
TRENDS IN THE EDUCATION TECHNOLOGY MARKET

2. Emerging Technologies

  • Emerging technologies such as immersive technology, augmented reality, blockchain, artificial intelligence, and robotics have gained interest from investors.
  • According to Toptal, “fundraising from companies like Labster and Interplay Learning demonstrates interest and potential for virtual reality (VR) in education.”
  • The creator of Pokemon Go! “Niantic Labs raised $245 million in 2019 and continues to invest in AR education applications.”
  • New companies are raising capital to create solutions in the education technology market using artificial intelligence. AI-based tools in the Ed-tech market include Quizlet and KidSense.

3. Game-based Learning

  • According to Grand View Research, “Game-based learning is anticipated to be a growing trend in the K-12 sector.” Teachers are supporting gamification learning to develop math learning skills of learners with the “integration of practical, project-based work in schools.”
  • Technologies such as complex lab-based experiments and virtual field trips are providing experiences that result in an engaging learning experience for learners.
  • Gamification has been used in classrooms in forms such as badges, leader boards, and stickers. Gamification increases engagement, participation, and competition.
  • Examples of companies driving this trend include SweetRush and EI Design.
TRENDS IN THE EDUCATION TECHNOLOGY MARKET

4. Collaborative Learning

  • According to Kitaboo, a collaborative approach in learning has gained importance in learning.
  • According to Neolms, collaborative learning supports the “innate needs of students of getting feedback regarding their progress and having their questions answered — by their teachers or by their peers.”
  • Collaborative tools such as chatbots are being used to support “end to end engagement.” Other collaborative tools driving this trend include Google Apps for education and Padlets.

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