The travel industry trends in the US are the increasing awareness of climate change, the sharing economy, the solo travel, the new way to road trip, and the rise of safety concerns.
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1. The Increasing Awareness of Climate Change
- With the increasing climate change awareness that affecting more travel decisions, travelers in the US are factoring sustainability and carbon emissions into their plan so that their choices will make a positive environmental impact.
- Airlines and hotels are providing environmentally-friendly services and facilities. Some examples of the actions are by reducing the single-use plastics, serve local food, limit water waste, and conserve energy.
- According to the annual Portrait of American Travelers study by MMGY Global, 48% of American travelers have concerns over climate change that will influence where they go in the next 5 to 10 years.
- In 2019, 13% of American travelers tend to have selected a travel service provider based on perceptions of sustainability and environmental considerations, up from 8% in 2018. Millennial has the biggest role in driving this trend.
2. Sharing Economy
- In recent years, travelers in the US tend to select sharing economy products and services, such as Uber, Lyft, and Airbnb.
- In 2019, The percentage of American travelers using sharing economy accommodations increased by 45%, from 20% to 29%. It is expected to increase again in the year ahead.
- 76% of American travelers choose the sharing economy accommodations because it feels like home, and 67% of them choose the sharing economy accommodations because of the cheaper cost.
3. Solo Travel
- Solo travel will continue to increase in popularity in the US. Companies and hotel groups continue easing booking and comfort for solo travelers.
- According to Intrepid Travel, 70% of US travelers traveled on their own.
- According to the Female Travel Statistics 2020 report by Condor Ferries, 65% of women in the US have vacationed without their partner.
4. The New Way to Road Trip
- In the US, the Great American Road Trip continues its surge in popularity. The main reasons for taking a road trip are the ability to make stops along the way and the ability to pack everything in the car. Moreover, there is a new popular variation on the traditional road trip where travelers fly to a starting point and road trip from there, named Wings & Wheels travelers.
- The Wings & Wheels travelers are being driven by Millennial families who believe road trips evoke a sense of family bonding that stimulates the creation of precious memories.
- In 2019, 57% of Millennial families took road trips that began from another city, compared to just 41% of singles and 28% of couples.
- 71% of these Wings & Wheels travelers agree that this new way of road trip allowing children to see the world and make the parent itself feel better, compared to just 57% of the road trippers who originate their travel from home.
5. The Rise of Safety Concern
- The safety concern is rising among travelers in the US with the biggest jump among Millennials. Safety is becoming more important when choosing destinations to visit.
- According to the annual Portrait of American Travelers study, Millennials’ desire for safety in a destination rose the most this year, up to six points from 79% in 2018 to 85% in 2019.
- In the Association of Corporate Travel Executives’ report, 54% of travelers in the US have expressed growing worry about their safety.