Promoting specific seasoning blends, home examples of meals with spicy seasonings, and sharing of information on flavors and seasonings and tips for using them are three examples of social media themes regarding seasonings. These themes express varied user sentiments, which also provide a glimpse into the insights around seasonings and their usage at the consumer level across the U.S. Below are more details on the three themes.
1. Promoting specific Seasoning Blends
- Consumers are increasingly talking about different spice blends they use for seasoning. Equally, other consumers are reacting to those posts, with suggestions on how best to use the spice blends, where they have used them, and their appreciation.
- On March, Jason Fried, founder & CEO at Basecamp posted on Twitter an image of an avocado and the Bagel Sesame seasoning blend. He then went ahead and wrote, “Snack tip: half an avocado + Everything Bagel seasoning.” Martin @spindriftboi, Karl Danninger @KarlDanninger , and Neeraj Mathur @neeraj were the three users that commented on the post.
- BBQ guru, Jim Ross @JRsBBQ posted an image of himself with a collection of barbecue sauces and wrote, “Sauce It with delicious, JR’s BBQ sauces, Chipotle Ketchup, Main Event Mustard (Jalapeño Honey Mustard), Seasoning, and world’s best Beef Jerky! Order today and we ship day! Thanks!”
- Jim Ross post attracted over 16 comments from various users talking about the product, some wanting to try it, some saying its benefits, etc. Overall, the majority of the posts feature young faces, which could suggest that most of the comments are from millennials.
2. Home Examples of Spicy Seasonings
- Consumers are actively chatting about spicy seasonings and sharing images of the examples of meals they have seasoned and the types of spices used.
- Tina Jyamfi, a member of Jamaican Tasty Recipes recently posted an image of “chicken prawns peppers hot & spicy seasoning and noodles” that attracted comments from fellow food enthusiasts. The post is about a meal made with spicy seasonings, which is a core theme in the seasonings space.
- Equally, Katina Lacy recently posted an image of what she was going to have for dinner that evening. Her post read, “Tonight’s dinner is homemade burgers topped with mushrooms that I sautéed in a garlic butter white wine sauce, pepper jack cheese, my own blend of spicy seasoning on a sweet Hawaiian onion bun with seasoned steak fries on the side! It was delicious!”
- Based on the review of the two posts, many U.S. consumers are happy to share their preferred seasonings, which meals they use for, which other seasonings they add, etc. Moreover, these posts attract comments from the public, which predominantly feature females and young faces, probably millennials and Gen Z demographics.
3. Flavors and Tips for enhancing them
- In January, Elan Gale @theyearofelan shared some advice and tips to individuals who want to enjoy their salads.
- He went ahead and commented, “You’re forgetting to SEASON your ingredients, acting like the DRESSING is all that matters. Cucumbers and tomatoes need SALT and PEPPER. Avocados need CITRUS. Act as if you were going to eat each ingredient individually.”
- Another tip he shared reads, “Don’t be afraid to use things with FLAVOR and SPICE! Have you ever heard of RADISHES? JALAPEÑOS? Add some damn SPICE in there!”
- Other users engaging with the thread offered additional tips as well. For example, a user named Julie E. Miller @jem0622 replied to the thread saying, “You forgot beets, broccoli, cauliflower, legumes. A proper salad needs seasoning but, equally as important, make it glorious!”
- Another user on Twitter — Spooky Moon @Snubs started a thread in May to educate her followers and other users on the different types of seasonings and flavors to use in meals. She shared many images of these flavors and seasonings, including where and how to use them.
- Some flavors and seasonings examined include strawberry cheesecake, blueberry muffin, coconut flavor, jalapeno spinach, crunchy kurls, etc. Her posts and information on these flavors attracted and engaged other Twitter users through comments, retweets, likes, etc.
- Overall, by examining the profile images of the users posting and commenting, it is evident that the most active audiences regarding seasonings and spices includes young people, mothers, and food experts like chefs, flavors experts, barbecue experts, etc.