Industry Analysis



18 additional industry publications, associations, and trade shows in the food and beverage industry, 16 automotive industry resources, 8 material handling industry resources, and 6 additional industry resources for machine builders have been identified in the relevant tabs of the attached spreadsheet. Links to these industry resources and their media guides as well as their circulation, attendance, or membership numbers have also been provided in the spreadsheet. An additional column titled “Focus Areas” was added in all tabs of the spreadsheet to specify the focus area of the identified publications, associations, and trade shows. As available, publications/associations/trade shows targeting design engineers, plant managers, plant maintenance people, systems integrators, and plant engineers within the given verticals were also included. A brief overview of the findings can be found below.

Food and Beverage Industry Resources

Automotive Industry Resources

Material Handlers — Industry Resources

Machine Builders — Industry Resources

DIY Auto Repair Resources

ChrisFix, Eric The Car Guy, Scotty Kilmer, Popular mechanics, Ratchets and Wrenches, South Main Auto Repair and Certified Master Tech are reliable DIY auto repair resources for customers in the US. Details have been added in the attached spreadsheet


  • With 6.78M subscribers, ChrisFix claims to be the largest automotive DIY channel on YouTube.
  • The channel has also been mentioned in other sources including Interesting Engineering and Popular Mechanics as a reliable source for DIY auto repair content.

Eric The Car Guy

  • Eric has a YouTube following of 1.49M subscribers and almost 300 million views. He started his channel as early as 2009 and now has well over 800 videos in his library.
  • EricTheCarGuy has been mentioned by Independent Motors and Interesting Engineering as one of the top DIY car repair resource.

Scotty Kilmer

  • Scotty Kilmer is an automotive channel that is focused on the audience with the aim of educating and sharing information. Aside from helping his audience fix their cars, he provides a fun atmosphere and is very engaging with his subscribers.
  • Scotty Kilmer has 51 years of experience as an auto mechanic. His videos have reached 1.15 billion views.

Popular mechanics

  • Popular mechanics has been in the automotive invention and innovation scene since 1902.
  • Popular Mechanics has been recommended as one of the best “go-to resources”” for Diyers by JunkCarMedics and Independent Motors.

Ratchets and Wrenches

  • The channel provides its audiences with tips and hints on car repair and maintenance. The channel’s informative video content on theory and practice is easy to understand.
  • Almost 800 million subscribers on YouTube and 150 million views. [2]
  • Recognized by Interesting Engineering as one of the best DIY car repair channels out there.

South Main Auto Repair

  • South Main Auto delivers real life tutorials and repairs in an entertaining and interesting way to its audiences. Run by Erick O, the channel focuses on producing accurate and informative videos for his subscribers that will save them time and money.
  • “Erick O owns an auto repair workshop and has over 17 years of experience as a full time mechanic.
  • His channel has been recognized by Interesting Engineering as one of the best in the YouTube auto repair DIY space

Certified Master Tech

  • The Certified Master Tech blog offers useful information for the ‘do-it-yourself’ repair enthusiast looking for solutions for car problems. The blog has in depth articles that are informative for the “retail automotive service consumers” looking to save money from unnecessary repair operations. Over 200 pages of contents in this car repair site.
  • Mark Gittelman is an ASE Certified Master Technician with over 28 years of experience in the automotive repair industry.
  • Among the top helpful blogs as per Independent Motors‘ judgment.
Glenn is the Lead Operations Research Analyst at Simple Manifestation with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.


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