Industry Analysis

Social Justice Jobs


Although the transition of sales and marketing professionals to careers in social justice is not commonly discussed, there appear to be opportunities for individuals from these backgrounds to pivot their skill sets into traditional social justice career paths as well as transition more directly to sales and marketing opportunities within social justice organizations.

Transition to Traditional Social Justice Roles


  • According to Human Rights Careers, the role of the researcher is common across a variety of social justice organizations, ranging from nonprofits and academic institutions to research institutes and government organizations.
  • The social justice publication adds that these researcher roles typically focus on gathering relevant information and statistics on social justice issues (e.g., poverty, indigenous rights, racial justice) and packaging this data to support larger organizational programs, influence policy decisions and inform the public and other relevant stakeholder groups.
  • Moreover, Human Rights Careers adds that the qualifications for social justice researcher roles are largely experience-based, and have significant commonalities with marketing roles.
  • In particular, career trades (e.g., The Balance Careers) and marketing media (e.g., ADMA, CoSchedule) consistently report that skills such as data gathering, surveying, analyzing and other research abilities are a cornerstone of today’s marketing professional skill set.

Advocate/Lobbyist, Community Development Worker

  • In contrast to the researcher role, the social justice positions of advocate/lobbyist and community development worker appear to share skills requirements that are similar to sales professionals.
  • As discussed in detail by Human Rights Careers and, all three of these traditional social justice roles are focused on advocating for a social justice cause, which may range from policy and legislative goals at the national level to community initiatives at the local level.
  • Notably, the skills associated with such advocacy positions (e.g., emotional intelligence, negotiation skills, persuasion and working with others) are also fundamental to experienced sales professionals, as discussed by sales industry experts (e.g., Janek Performance Group, ISM, Brainshark).
  • However, the traditional advocate/lobbyist and community development worker roles within social justice fields typically require a bachelor’s degree, whereas many sales roles do not.


  • Lastly, the role of social justice activist appears to offer opportunities for a professional who has both sales and marketing experience.
  • Also referred to as organizers or campaigners, ACA reports that the traditional activist role in the area of social justice is a ground-level position that relies on both collaboration and research skills to effectively work with local stakeholders (e.g., governments, citizens, journalists, business owners) to “highlight inequalities and increase public engagement” on specific social justice issues.
  • As such, the core capabilities of both a sales and marketing background would be indispensable and dovetail well into the social justice activist role, depending on personal preferences.

Transition to Social Justice Organization

Glenn is the Lead Operations Research Analyst at Simple Manifestation with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

Tactics and Best Practices on Effectively Executing the “Fear-Based” Marketing Strategy

Previous article

COVID and Shopping Habits

Next article

You may also like


Leave a reply

Your email address will not be published.