Industry Analysis

Organic Produce: U.S. Carrot Market

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The organic carrot market in the United States, as described below, recorded a retail volume sales of 217 million pounds and a retail dollar sales of $344 million in 2019. Grimmway Farms and Bolthouse Farms appear to be the leading players in the market. On average, organic carrots are priced around 33% to 36% higher than conventional carrots.

Consumption or Volume Sales

Revenue or Dollar Sales

Pricing

  • Similar to organic apples and organic bananas, organic carrots carry low retail price premiums.
  • In 2019, the retail price per pound of organic carrots was 33% or $0.39 higher than the retail price per pound of conventional carrots.
  • In the second quarter of 2020, the retail price per pound of organic carrots was 36% or $0.40 higher than the retail price per pound of conventional carrots.
  • For comparison, the retail price per pound of organic apples in that same quarter was 29% or $0.48 higher than the retail price per pound of conventional apples, and the retail price per pound of organic bananas was 28% or $0.19 higher than the retail price per pound of conventional bananas. Other organic produce carry retail price premiums of as high as 99% to 173%. For example, organic lettuce had a retail price premium of 99% in the second quarter of 2020, while organic cucumber had a retail price premium of 173%.
  • Regular full-size carrots are priced at $0.05 to $0.08 per ounce at Wegmans and at $0.80 to $1.25 per pound at Sprouts Farmers Market.

Acreage

  • Organic carrots account for 14% of the acreage of carrots and 3% of the acreage of organic vegetables. There are around 100,000 acres of carrots in the country.

Top Producers

  • The Produce Market Guide lists 39 growers of organic carrots in the country.

Grades and Shipping

  • Organic carrots are available in four grades, namely U.S. Extra No. 1, U.S. No. 1, U.S. No. 1 Jumbo, and U.S. No. 2.
  • Organic carrots are typically shipped in the following manner:
    • Organic baby carrots: cartons of 30 1-pound bags or 15 2-pound bags
    • Organic carrots with tops: 24-count cartons
    • Full-size organic carrots: 25-pound cartons, 48 1-pound bags, or 24 2-pound bags
    • Shredded organic carrots: 12 10-ounce bags
    • Yellow organic carrots: 25-pound cartons

Organic Carrot Trends

GLENN TREVOR
Glenn is the Lead Operations Research Analyst at Simple Manifestation with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

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