Industry Analysis

Large Music Platforms in Support of Black Lives Matter Movement

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YouTube Music, SoundCloud, and Apple Music, were heavily involved with conversations surrounding Black Lives Matter. Apple Music seemed to be the most involved as they held concerts about Black Lives Matter and their Twitter account still had the hashtag #blacklivesmatter in their bio. However, all three contributed to the conversation in major ways.

YouTube Music

SoundCloud

Apple Music

Pandora

  • In August, some subscribers complained about Black Lives Matter-related “Defund the Police” ads that ran on the platform. Most of the comments about these ads spouted negative views about Black Lives Matter.
  • A few seemed to take issue with the Black Lives Matter ads because they saw them as “too far-left”, “Marxist”, and “against President Trump”.

Tidal

GLENN TREVOR
Glenn is the Lead Operations Research Analyst at Simple Manifestation with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

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