The time spent by US citizens over 18 consuming media has increased to more than half of a day and by almost an hour over the comparable period in 2019. How the time is allocated by device and by content consumed is presented in the report below.
Overall US Media Consumption
- Eighty-seven percent of US adults are consuming more media since the COVID-19 outbreak.
- At the end of Q1 2020 adults over 18 spent an average of 12 hours and 21 minutes per day consuming various types of media.
- This is an increase of almost one hour over the average time of 11 hours and 27 minutes spent by the same demographic in Q1 2019.
- US adults over the age of 18 increased the average time spent consuming media per day in Q1 2020 by 1 hour and 15 minutes from the time spent in Q1 2018, and by 54 minutes over the time spent in Q1 2019.
Media Consumption by Device
1. Live TV
- The average time spent consuming live TV by adults over the age of 18 in Q1 2020 was 3 hours 43 minutes.
- This is a reduction from the 3 hours and 53 minutes spent in Q1 2019, and the 4 hours and 10 minutes spent on average consuming media during Q1 2018.
- Together with time-shifted TV this represents an 85% weekly reach of users over 18.
2. Time Shifted TV
- US adults over 18 spend an average of 33 minutes per day consuming time-shifted TV.
- This varies from comparable periods in Q1 2019 and Q1 2018 by two, and three minutes respectively.
- Together with live TV this represents a weekly reach of 85% of users over 18.
- In Q1 2020, US adults over 18 spent one hour and 39 minutes per day listening to the radio.
- This varies from comparable periods in Q1 2019 and Q2 2018 by a matter of three, and seven minutes respectively.
- Radio has a weekly reach of 91% of users over 19.
4. DVD/Blu-ray Device
- The average time spent consuming media on a DVD/Blu-ray Device by US adults over 18 in Q1 2020 was four minutes.
- DVD/Blu-ray devices have a weekly reach of 10% of users over 18.
5. Game Console
- US adults over 18 spent 14 minutes consuming media on game consoles in Q1 2020.
- This time is unchanged from that of Q1 2019 and Q1 2018.
- Gaming consoles has a weekly reach of 15% of users over 18.
6. Internet Connected Device
- The average time spent by US adults over 18 on an internet connected device consuming media was 48 minutes in Q1 2020.
- This is an increase of 13 minutes, and 34 minutes over the average time spent in Q1 2019, and Q1 2018, respectively.
- Internet connected devices has a weekly reach of 49% of users over 18.
7. Internet on a Computer
- US adults over 18 spent an average of 36 minutes per day consuming media on the internet on a computer in Q1 2020.
- This varies very little from the average times of 33 minutes in Q1 2019, and 39 minutes in Q1 2018.
- Internet on a computer has a weekly reach of 58% of users over 18.
8. App/Web on a Smartphone
- Adults over 18 in the US spent an average of 3 hours and 46 minutes per day consuming media on an app/web on a smartphone in Q1 2020.
- This is an increase of 45 minutes from the average time in Q1 2019, and one hour and 24 minutes from the average time in Q1 2018.
- App/Web on a smartphone has a weekly reach of 85% of users over 18.
9. App/Web on a Tablet
- The average time spent per day by US adults over 18 consuming media using an app/web on a tablet is 58 minutes.
- This is an increase of 8 minutes over the average time spent in Q1 2019, and 11 minutes over the average time spent in Q1 2018.
- App/Web on a tablet has a weekly reach of 46% of users over 18.
Media Consumption by Content
Edison Research reports that the location of audio consumption shifted during the COVID-19 restrictions. This is illustrated in the table below.
- Weekly podcast listeners spend an average of 6 hours 37 minutes per week listening to podcasts.
- Listeners increased the speed to listen to an average of seven different shows per week.
- For the week of 23 March 2020, adults over 18 in the US consumed an average of 6 hours of television per day.
- US adults over 18 spent an average of 5 hours 56 minutes per day consuming video.
- The longest time was spent consuming video on live and time shifted TV at 4 hours 16 minutes. Time spent on TV connected devices was 1 hour 6 minutes, 10 minutes was spent on a computer, 17 minutes on a video focused app/web on a smartphone, and 7 minutes on video focused app/web on a tablet.
- The New York Post reporting on a survey of 2,000 persons conducted by OnePoll for Tubi, noted that US citizens were spending an average of 8 hours streaming per day.
- Before COVID-19 37% of gamers identified as casual gamers spending between one to five hours a week gaming.
- During COVID-19, gamers identifying as casual gamers decreased to 18%, while serious gamers, spending between 5 and 20 hours a week gaming, increased from 63% to 82%.
- In the US, gamers spent an average of six hours per week playing games.