GLOBAL INFARED SAUNA MARKET AND KEY PLAYERS

GLOBAL INFARED SAUNA MARKET AND KEY PLAYERS

Infrared Sauna Market Size

The size of the global sauna market is not readily available in the public domain, but it can be estimated to be in the region of USD 385 million.

Estimated Size of the Global Infrared Sauna Market

  • Harvia, a leading provider of saunas and spas, reports in its 2019 annual report that the global sauna and spa market was EUR 2.7 billion or USD 2.9 billion in size in 2016, and that the market is projected to grow at an average yearly growth rate of 5% during the period 2016-2022.
  • Given that the growth rate of 5% is an average yearly growth rate, not a compound annual growth rate or CAGR, the size of the global sauna and spa market in 2020 can be estimated to be USD 3.5 billion.
  • Though the word ‘spa’ could mean a commercial establishment that offers health, wellness, and beauty services, it is clear from Harvia’s annual report and Harvia’s description of its spa products that by ‘spa,’ Harvia means steam rooms. Steam rooms are different from saunas in that unlike saunas, which produce dry heat to help users relax, open up their pores, and relax their muscles, steam rooms produce moist or wet heat.
  • A breakdown of the global sauna and spa market is provided in Harvia’s 2018 annual report. According to this report, of the global sauna and spa market in 2016, 68% was accounted for by traditional saunas, 22% was accounted for by spas or steam rooms, and 11% was accounted for by infrared saunas.
  • Given the market share of infrared saunas, it can be computed that the size of the global infrared sauna market in 2016 was USD 319 million.
  • Unfortunately, more recent estimates of the market share of infrared saunas are unavailable. If it is assumed that infrared saunas’ share of the global sauna and spa market remains 11%, it can be computed that the size of the global sauna and spa market in 2020 is around USD 385 million.
  • Even though infrared saunas are becoming more popular, there does not seem to be any evidence in the public domain that the market share of infrared saunas has increased. A source says infrared saunas are no better than traditional saunas, and another source says that in Finland, the world’s sauna capital, traditional saunas are preferred over infrared saunas nearly 98% of the time.
  • The COVID-19 pandemic seems to have contributed positively to the growth of the infrared sauna market. Sunlighten and Clearlight, two of the largest players in the infrared sauna market, report that since the start of the COVID-19 outbreak, their sales of infrared saunas have tripled. Despite doctors’ warnings, people seem to believe that infrared saunas can help in boosting their immune system.
  • On August 13, 2020, however, Harvia reported that “COVID-19 does not seem to have had a notable impact on the sauna and spa market as a whole.”

Paywalled Reports

  • There are several firms selling a report on the global infrared sauna market. Listed below are the names of these firms and the date of publication and single user license price of their reports.
  • These paywalled reports provide the current size of the global infrared sauna market and the breakdown of this market by geographic region.
  • Surprisingly, these paywalled reports do not segment the market into near infrared, mid infrared, and far infrared saunas. Instead, they segment the market into following product types: carbon fiber shell, hemlock shell, and others.

Infrared Sauna Market: Historical Growth

The global infrared sauna market grew an average of 15% annually between 2014 and 2019. This growth is more than 50% of its market value in the past five years.

Historical Market Growth and Insights

  • The global infrared sauna market had an average annual growth of 15% between 2014 to 2019.
  • In North America, the infrared spa market is worth $75 million.
  • According to Healing Heat Therapy’s research, the global infrared sauna market has grown more than 50% in the last five years.
  • Alaska, Minnesota, Montana, North, and South Dakota are the areas where the infrared sauna market has grown the most in the United States.
  • In the US, in the past five years, the infrared sauna market growth has outpaced the steam and traditional saunas.
  • Between 2015 and 2019, the global spa sauna market, which includes traditional, steamed, and infrared saunas, grew 5% per year and is expected to continue growing until 2022. The infrared sauna market accounts for 11% of the global sauna market.
  • The fastest-growing regions of the infrared sauna market are North America, Europe, China, Japan, India, and Southeast Asia.
GLOBAL INFARED SAUNA MARKET AND KEY PLAYERS
  • In the past years, the key global manufacturers have been Alpha Wellness, Cemi, Leking Wellness, Ototop, Sentiotec, Tylo, Health Co., Sunlighten, Certikin, Health Mate, Sauna Works, Radiant HealthSaunas, Amerec, Clearlight, SunStream Saunas, Dynamic Sauna, and Rocky Mountain Saunas.
  • Infrared Saunas are used in hospitals, rehabilitation centers, spas, hotels, and at home.
  • While infrared saunas have been used for decades at rehabilitation centers and hospitals, in the latest years, this industry has boomed in the US and Canada as celebrities, influencers, and athletes have promoted their benefits.
  • Infrared saunas help accelerate the healing process, even for elders, injuries rehab, and premature babies. They also help with organ and muscle relaxation, detoxification, anti-aging properties, weight loss aid, and fibromyalgia pain relief, among others.

Infrared Sauna Market: Predicted Growth

After an exhaustive search through the industry publications, media articles, blogs, and websites and filings of key players operating in the infrared sauna market, we were unable to find any data regarding the predicted growth rate for the global infrared sauna market. While the data exists in the public domain in various research reports, the same is behind a paywall and could not be accessed. Below we have compiled a few useful findings related to the research, along with our research methodology to search for the information.

Useful Findings

  • As per a report by 360 Research, the global infrared sauna market has grown by 15% during the 2014-2019 period. However, the information on the projected growth rate was behind the paywall.
  • According to a 2017 market study done by Harvia Group, a leading provider of saunas and spas, the global sauna and spa market, including traditional, steamed, and infrared saunas, is projected to grow at an average annual rate of 5% during the 2016-2022 time period. The study also states that in 2016, 11% of the global sauna and spa market was constituted by infrared saunas, 68% was accounted for by traditional saunas, and 22% was accounted for by spas or steam rooms.
  • Some key factors that are likely to underpin the future growth of the market include the increasing awareness of the health effects from saunas and sauna bathing in developing markets, the growth in residential new construction, and the increased construction of saunas for commercial use in more mature markets. Apart from the volumes, the value of the sauna and spa market is also likely to grow because of an increase in the average purchase price of saunas and the construction of larger sauna premises.
  • As per a report from Research & Markets, some additional factors that will underpin the growth in the global sauna and spa market, including infrared saunas, include growing wellness tourism, an increase in employment, rising consumer expenditure, and rising urban population, among others. The high cost involved in spa and sauna components remains a major entry barrier and impediment to the future industry growth.
  • According to the research by Healing Heat Therapy, the global infrared sauna market has grown by over 50% during the past 5 years and is predicted to increase significantly through 2022. In the US, one of the key growth regions, the growth in the use of infrared saunas has outpaced traditional or steam saunas over the past 5 years, and this trend is likely to continue over the coming years. Some key US states that are likely to witness continued growth in the infrared sauna market include Minnesota, North and South Dakota, Montana, and Alaska. Minnesota stands out in this list because historically it had depicted a strong growth in the traditional saunas.
  • Some leading and established global players in the infrared sauna market that are likely to witness strong growth in the future as well include Alpha Wellness, Leking Wellness, Cemi, Tylo, Sentiotec, Certikin, Health Mate, Sunlighten, Sauna Works, Amerec, Radiant HealthSaunas, Clearlight, Dynamic Sauna, Rocky Mountain Saunas, SunStream Saunas, and Harvia Group, among others.
  • A list of major paywalled reports that contain the required information on the predicted growth rate for the global infrared sauna market includes reports from PrimeFeed, Reports & Markets, 360 Research Reports, Garner Insights, QY Research, Futuristic Reports, AR Cognizance, and Industry Research. The report from Industry Research specifically discusses the impact of COVID-19 on the global infrared sauna market.
  • As per a presentation by Harvia, “COVID-19 does not seem to have had a notable impact on the sauna and spa market as a whole.” The company maintained full operational capability during the COVID-19 outbreak.

Infrared Sauna Market: Key Players, North America

Some of the key players in the North American infrared sauna market are Sunlighten, Health Mate, Amerec, Radiant Health Saunas, and Sauna Works Inc. These companies were listed as key players in the infrared sauna marked in multiple market research reports.

1. Sunlighten

2. Health Mate

3. Amerec

4. Radiant Health Saunas

  • Radiant Health Saunas was founded in 1997 and it builds and sells custom-designed infrared saunas for professional and home use.
  • The company builds infrared saunas with carbon fiber heaters for 1-4 persons. Radiant mostly sells its products to medical practitioners, clinics, gyms, and yoga studios.
  • Radiant Health Saunas is headquartered in Vancouver, Canada, and also has an office in Houston, Texas. Its estimated annual revenue is $4 million.

5. Sauna Works Inc.

  • Sauna Works Inc. operates more than 20 years and is the only company that provides a lifetime warranty for the whole sauna.
  • The company manufactures infrared saunas and sells its products under the Jacuzzi Brand.
  • The infrared saunas use advanced far, mid, and near-infrared technologies and have carbon heaters. Their customers can choose between 10 different infrared sauna types, or select a custom-designed sauna.
  • Sauna Works is located in Berkeley, California, and has an estimated revenue of $2 million.

Research Strategy

To obtain key players in the North American infrared sauna market, we searched different markets research reports such as Report Hive, Market Reports World, 360 Research Reports, Reports Monitor, EON Market Research, and QY Research. Since these reports provided the names of the global players, we checked where these businesses operate and created a list of companies in North America. We then looked for metrics of success for these businesses on company webpages, news articles, and press releases. However, we were unable to find any comparable metric of success on these pages, so we used ZoomInfo to provide revenue information, and then selected the key players based on their estimated revenues.

Infrared Sauna Market: Key Players, Europe

Key players in the European infrared sauna market include Sentiotec, TYLO, Alpha Wellness Sensation (AWS), and Certikin.

1. Sentiotec

2. TYLO

  • TYLO is a manufacturer of Sauna and steam bath products.
  • TYLO is a “Nordic sauna company, specialized in creating traditional sauna, Infrared, and wellness experiences for a modern lifestyle.”
  • The private company has been operating for over 70 years and boasts about 170 years of accumulated knowledge in creating top-quality sauna products.
  • Additionally, TYLO manufactures high-quality bespoke sauna rooms, sauna accessories, steam rooms, and Infrared technology.
  • TYLO has its headquarters in Espoo, Hanko, Finland, Halmstad, Sweden.

3. Alpha Wellness Sensation (AWS)

  • Alpha Wellness Sensation “builds private and public wellness areas, both custom-made and in standard formats.”
  • The company boasts of a high level of expertise in extending or delivering new projects. Sauna models offered by the company include Barrel sauna, Chaleur Pro lounge, and Chaleur lounge infrared.
  • In addition to unique models, the company offers a 3D design team, smooth delivery, and installation services. Business operations for AWS date back to as early as 1934, in Belgium.
  • Alpha Wellness Sensation is located at STADSHEIDE 27, Hasselt, Flanders, 3500, Belgium.

4. Certikin

Infrared Sauna Market: Key Players, Global

Some of the key players in the global infrared sauna market are TylöHelo, Rocky Mountain Saunas, Leking Wellness, Radiant Saunas, Sunlighten, and Alpha Wellness. These companies were listed by at least two research reports as the best known infrared sauna companies globally. Please note that they could not be ranked by revenue or units sold due to the fact that more than half are privately held and do not release any financial information to the public.

1. TylöHelo

  • TylöHelo is a Nordic sauna company that focuses on “traditional sauna, infrared, and wellness experiences for a modern lifestyle.”
  • The company was established in 1919 and has since successfully positioned itself as a global wellness company. It is reportedly the largest sauna and steam company in the world.
  • TylöHelo is the parent company of several sauna brands, including Finnleo and Amerec. It is headquartered in Espoo, Finland, but has locations in Sweden and the US.

2. Rocky Mountain Saunas

  • Established in 2010, Rocky Mountain Saunas offers residential and commercial infrared saunas that fit one to four individuals.
  • Its infrared saunas have zero EMF nano-carbon heaters, EMF protective shielding, and thick “grade one/bay clear heartwood” among other features.
  • The company is headquartered in Arvada, Colorado. Its one person saunas cost roughly $3,000, while its two person saunas cost $3,295, its three person saunas cost between $4,295 to $4,400, and its four person saunas cost $5,195.

3. Leking Wellness

  • Founded in 1995, Leking Wellness – also known as Saunaking and Youngy Health – provides high quality and durable saunas and massage chairs.
  • The company offers infrared saunas, traditional saunas, foot saunas, portable steam saunas, air purifier, and portable infrared saunas.
  • Leking Wellness is headquartered in Anhui, China, but has locations in Germany and other parts of China, such as Wuhu and Shanghai.

4. Radiant Saunas

  • Headquartered in British Columbia, Canada, Radiant Saunas specifically offers infrared saunas across Canada and the US. It has an office in Houston, Texas.
  • The company was founded in 1997 and claims it has provided infrared saunas to more than a thousand practitioners, such as chiropractors, massage therapists, medical doctors, and physiotherapists.
  • Its infrared saunas have low electromagnetic field levels and zero volatile organic compounds, which means no toxicity.

5. Alpha Wellness

  • Headquartered in Hasselt, Belgium, Alpha Wellness claims it is an international market manufacturer of high quality wellness products. It develops innovative wellness products, including infrared saunas and cabins.
  • It also develops steam rooms and sun beds for residential, outdoor, and commercial use.
  • The company was established in 1934 but caters to consumers across Europe. It mainly targets hotels, wellness centers, and B&B’s wanting to install saunas, infrared cabins, or steam rooms.

6. Sunlighten

  • Sunlighten offers clinically backed full spectrum infrared saunas. Its mPulse Series is the “only line of smart full spectrum infrared saunas in the world with full-spectrum – near, mid or far – infrared sauna technology.”
  • The company’s 3-in-1 saunas have full spectrum IR technology, customizable heaters, LCD touch screen control panels, and preset health programs. It also offers far infrared and portable infrared saunas. These saunas have ultra low EMF technology and solocarbon infrared heaters.
  • Sunlighten was founded in 1999 to make people aware of the healing power infrared saunas have. It is headquartered in Overland Park, Kansas.

Infrared Sauna Market Share

While both the infrared and traditional sauna markets have experienced growth over the years, the interest for infrared saunas has outpaced that of traditional ones. We were not able to get credible sources that directly revealed whether the growth of the infrared sauna market is complementary to that of traditional sauna or if infrared saunas are taking market share from traditional saunas. However, during the course of our research, we found pieces of information which imply that although traditional saunas have had the largest market share over the years, infrared saunas might emerge on top because of their increased popularity in recent years.

Helpful Findings

  • A 2017 survey commissioned by Harvia, a Finnish heater, sauna, spa, and sauna interiors manufacturer, reported that the global sauna and spa market was estimated to be worth €2.7 billion in 2016 with €380 million coming from heaters and sauna components. The study further revealed that during the same period, traditional sauna was the most popular with a market share of 68% followed by steam sauna at 21% and infrared at 11%.

Sauna Market Share

  • However, while traditional saunas dominated the market back in 2016, the infrared sauna market has been gaining popularity in recent years, especially after celebrities started using them. According to Business Insider, Infrared Saunas became one of the hottest wellness trends after celebrities such as Lady Gaga and Selena Gomez started using them to release toxins or relieve pains among other things.
  • As a result of infrared sauna becoming popular, boutique spas cropped up across the United States with consumers paying approximately $70 for one session. Bloomberg concurred with the fact that celebrities made infrared treatments trendy causing boutique spas to pop up to meet demand, especially in New York, Los Angeles, Dallas, and Miami which were the biggest markets in 2017 in the United States.
  • In addition to the emergence of boutique spas, Amazon also started to sell infrared saunas to meet the demand after the rise in their popularity. Given the wide variety of infrared saunas on Amazon, one can buy from “portable and collapsible saunas that resemble wearable tents” that cost even less than $200 to “elaborately built cedar structures” that can cost up to $2,000 or more.
  • A recent article by Finnmark Sauna also revealed that infrared saunas have gained popularity in the United Kingdom, with people viewing them as cheaper alternatives to traditional ones. Another article by Steam Sauna reported that because of the increasing popularity of infrared saunas, “traditional saunas no longer receive the same attention from business managers or homeowners.”
  • The infrared sauna market has grown by approximately 50% over the past 5 years according to the Healing Heat Therapy with areas such as Minnesota which have historically held a strong interest in traditional saunas showing the most growth. Additionally, while both the infrared and traditional sauna markets have experienced growth over the past 5 years, the interest for infrared saunas has outpaced that of traditional ones.
  • The infrared sauna market also gained more attention amid the COVID-19 pandemic after rumors that they can treat coronavirus spread. As a result, companies such as Sunlighten and Clearlight experienced a significant increase in sales. Gabriella Franklin of Sunlighten said, “It’s been an industry that’s been growing and with COVID-19 we’ve seen a significant increase.” However, the Australian Medical Association board dismissed the claims and slammed the companies promoting infrared saunas using false information during a pandemic.

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