1. U.S. Cellular

  • U.S. Cellular has conducted various successful joint testing ventures with Ericsson on use cases for 5G. During this adventure, the two businesses evaluated both virtual and augmented reality experiences under several real-world conditions.
  • In 2019, U.S. Cellular expanded its partnership with Nokia, via a five-year deal, to help U.S. Cellular update its network by supplying it with end-to-end 5G technology. According to U.S. Cellular, this move will assist the company in using 5G solutions and services to offer creative services and enter brand-new enterprise and customer segments. This could also expand on-demand augmented and virtual reality experiences.
  • Despite these developments, it does not appear that U.S. Cellular has provided any offerings or solutions related to specifically to AR/VR gaming.

2. T-Mobile

  • In 2019, T-Mobile became the first North American company to achieve an end-to-end 5G data session, using an over-the-air transmission. This achievement marked an advancement in recognizing 5G’s potential with improved coverage and capacity, ultra-low latency, and brand-new services. Additionally, the company spearheaded the push to progress applications that demand colossal connectivity and real-time responses, including both augmented and virtual reality and cloud gaming.
  • In 2018, T-Mobile entered a massive deal worth approximately $3.5 billion with Nokia in which Nokia agreed to supply the company with services, hardware, and software, such as CoudBand software, etc. T-Mobile planned to utilize the 600 MHz and 28 GHz millimeter wave spectrums to construct a new network. According to T-Mobile, this move is likely to “unleash on-demand virtual reality (VR) and augmented reality (AR) experiences.”
  • Despite these developments, it does not appear that T-Mobile has provided any offerings or solutions related to specifically to AR/VR gaming.

3. Sprint

  • Sprint partnered with Qualcomm to help the company promote an innovative platform designed for augmented and virtual reality headsets that are powered by smartphones and depend on 5G networks. The smartphones will utilize Qualcomm’s Snapdragon 855 processors and receive access to its XR-optimized certification program.
  • However, there is no indication from Sprint that it intends to use this as an opportunity to begin offering AR/VR gaming products/services.

Research Strategy:

After an exhaustive search, we were unable to find sufficient and relevant information surrounding cloud gaming for U.S. Cellular and C-Spire or AR/VR gaming for U.S. Cellular, C-Spire, T-Mobile, and Sprint.
For this request, we first thoroughly reviewed the previous brief to get an understanding of what was missing and to ensure said information was not mentioned. Then, we conducted a search through each of the service providers’ websites to find information on their AR/VR gaming and cloud gaming efforts. While we came across a number of articles published by each provider on the topic of augmented and virtual reality, none of them discussed AR/VR gaming specifically. Also, a search through U.S. Cellular and C-Spire’s websites did not yield results on their cloud gaming efforts.
We also reviewed their product and service offerings, particularly their features, to find information on AR/VR gaming and cloud gaming. Again, we were unable to find any useful details or confirmation that they provide any packages related to cloud or AR/VR gaming experiences provided by each company.
Next, we searched through various articles, reports, and press releases from a variety of entities, including news and media sources, as well as industry and tech-related sources. These included Forbes, Wired, ZDNet, Bloomberg, The Verge, etc. Nonetheless, this research path failed to provide useful results. Although we found articles, reports, and press releases on the companies entering deals and experiencing achievements that will benefit augmented and virtual reality, none of it was related to AR/VR gaming. We were also unable to find any mention of cloud computing for U.S. Cellular or C-Spire.
During our research, we did discover that Sprint is set to merge with T-Mobile. Ultimately, the Sprint brand will disappear under the T-Mobile trademark, an event that is expected to conclude in the summer of 2020. This development may explain the lack of information, as neither company has ventured into AR/VR gaming. Furthermore, it does not appear that either U.S. Cellular or C-Spire offers or supports anything pertaining to cloud gaming plans or AR/VR gaming experiences.

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