Four case studies of brand initiatives where the goal is to increase their diversity hires, particularly, diversity & inclusion recruiting programs are Yelp, Slack, Citigroup, and Deloitte UK.
Case studies of Wedge, Zillow, Virgin America, Cleveland Brothers, and Continental Office have been provided in this research brief to highlight companies that have invested and benefited from user experience design.
Artificial Intelligence (AI) and its application (bots, for example) have grown significantly in recently years.
Campaign for Movement, Clean Air Day, and Get Moving and Take Action Campaign are some campaign initiatives made by Brompton Cycles to promote the hiring of its bikes.
A study by Salesforce indicated that 76% of customers in the automotive industry think it is vital for salespeople to help them fulfill their needs and not just make sales.
Brand campaigns in 2020 thus far have made extensive use of social media for their success, largely due to major economic shutdowns as a result of the COVID-19 pandemic.