SUCCESSFUL ENTERPRISE ACCOUNT MANAGEMENT

Although the preponderance of publicly available guidance on how to successfully manage enterprise versus small or mid-sized clients focuses on pre-sales tactics, available information indicates that there two primary distinctions in managing ongoing relationships with larger customers

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TEXT MARKETING BEST PRACTICES

Three of the most important best practices for text marketers to follow are to get permission to send texts to subscribers, explain the texting program clearly, and show subscribers how to opt out of the texting program if they choose to.

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THE BEST PRACTICES FOR EFFECTIVELY INTEGRATING A SMALL, OUTSIDE TEAM TO AN OUTSIDE BUT ALREADY EXISTING ORGANIZATION IN THE SHORT TERM AND LONG TERM

The best practices for effectively integrating a small, outside team to an outside but already existing organization in the short-term and long-term have been provided in the following brief.

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