In 2018, the US online music learning market was valued at $49.9 million. We have calculated the total amount spent annually on music lessons in the US to be $7.39 billion. Below is an overview of our findings, calculations, and our research strategy to explain why some of the information could not be obtained.
Amount Spent on Music Lessons per year in the US
- We have calculated the amount spent on music lessons in the United States to be $7.39 billion. Below is a breakdown of the amount spent based on lesson format:
- Private tutoring and online tutoring in 2015: ($7.39 billion – $610.4 million = $6.78 billion)
Number of Students Taking Music Lessons in the US.
- In 2015, around 34% of “students nationally were enrolled in at least one ensemble or non-ensemble music course during high school.” Since there were 9.6 million high school students in the US in 2015, the number of high school students taking music lessons during that year is calculated as 34% X 9.6 million = 3,264,000.
We started our research by looking at national and regional music education associations in the United States. These associations include the National Association of Music Education (NafME), National Association of Music Merchants (NAMM), Music Teachers National Association (MTNA), National Associations of Schools of Music (NASM), among many others. While information on the size of the market seemed limited, we expected these sources to publish helpful figures and statistics to help us triangulate a proxy. While some of them, like MTNA, provide their membership numbers (which may not cover all music teachers in the US), there was no other useful information about the industry from these sources.
Next, we searched through non-profit music foundations that carry out industry research and publish their findings publicly. Some of the sources we consulted include the National Association of Music Merchants Foundation, Give a Note Foundation, among others. We found a useful piece of statistic from the NAMM foundation which we used to calculate a proxy.
Lastly, we scoured through research sites such as Adroit Market Research, Globe Newswire, Knowledge Sourcing, and career aggregation sites such as Career Explorer and Teacher.org. We found some relevant pre-compiled data and other data points to help in calculating an estimate.
According to Career Explorer, there are an estimated 122,500 music teachers in the United States and a music teacher earns an average of $29 an hour. We have used this information to calculate the annual market size as follows: Market size = number of music teachers X average hourly pay X 40 hours a week X 52 weeks a year = 122,500 X $29 X 40 X 52 = $7.389 billion.According to Give a Note Foundation, a nonprofit that creates awareness on the importance of music education in the US, “roughly 34% of students nationally were enrolled in at least one ensemble or non-ensemble music course during high school.” Since there were 9.6 million students high school students in the US in 2015, the number of high school students taking music lessons during that year is calculated as 34% X 9.6 million = 3,264,000.
According to the NAMM Foundation, the average cost of music education in the United States is $187 per student every year. Since this type of music education is delivered in school, we have assumed that it falls under the category of group learning. Therefore, we have calculated the total spend on group music learning by high school students in the US in 2015 as follows: Total Spend = number of high school students taking music X average annual cost of music per student = 3,264,000 X $187 = $610,368,000 Assuming that the music education market in the US is only segmented into online, group, and private tutoring, the combined spend on online and private tutoring in 2015 can be estimated to be $7.39 billion – $610.4 million = $6.78 billion.